In selling, the art of persuasion is crucial. It doesn’t matter whether you’re selling a service, an info-product, a software program, or some other physical product.

Whether you're a marketing director for a large company, a small business owner, or a one-person show, if you want to sell more, you’ve got to use the right words!

Take a look at any e-commerce website. Can it sell anything without the right words? Not likely.

Now take away the graphics. Can a site with no graphics sell? Of course it can. With the right words. That’s been proven over and over again.

Sure it's true that words alone can’t make a totally tasteless, poorly-designed site sell. In fact, such a site probably does need graphics. But they won't help it sell.

On the other hand, the right words can help a so-so site sell almost anything. And the wrong words will make even the most extravagant, professionally-designed website fizzle and die.

But what do online companies ... and offline for that matter ... use more than anything else to effectively talk to their readers and explode their sales?

No, it’s not social networking. Or blogging. Or rich media. Despite their effectiveness.

The art of persuasion. To write landing pages. Sales pages. Email blasts and autoresponders (my specialty). Buzz pieces. And ads.

Copywriting that explodes clicks. And converts those clicks into buying customers. Super-charging their businesses and driving sales through the roof.

Most advertising sucks!

• People don’t buy from you because you’ve got a cute slogan.
• They don’t buy because you’re funny. Or brilliant. Or artistic.
• They don’t buy just because you tell them you’re the best.
• And they don’t buy because you have a great product or service.

There's only one reason why an ad ... or an email ... motivates someone to take out their wallet ... literally or figuratively ... and buy whatever is being sold. It’s because the ad is “A Master Salesman” in print.

Good salesmanship hasn’t changed in almost a century. The same principles a master salesman like Claude Hopkins used in the 1920’s still hold true today.

And most of it is horrendous. Most people ... and ad agencies ... think that a great ad should entertain. Why do many people tune in to the Super Bowl? To see the ads, of course.

But how many of those ads actually result in sky-rocketing sales? How do those companies even know?

And how many of those companies survive to run those same ads the next year? And the year after?

What good is brand awareness for a company that is going out of business?

There’s only one thing that counts for a business that is running an ad.

No matter where we look today, we're being inundated with advertising on a daily basis. And so often the advertiser has no idea if he gained a new customer or not. Or why. And certainly not if it was the result of any particular ad campaign.

But good Direct Response copywriting has one motive. To make a sale. To induce someone to buy whatever is being sold. That’s it.

In the off-line world, businesses are built on relationships. But online pre-selling builds that same trust and loyalty.

What are most people looking for on the web? Solutions. Answers. Credible high-value information. But they’re not looking for you.

They’re looking for someone they can trust to provide what they’re looking for. Someone who gives them valuable, knowledgeable content.

Pre-selling with high-value content warms up your customer. Builds trust and credibility. And if you offer a rich content-rich site, your readers will come to think of you as a “trusted expert”.

Pre-selling effectively creates an “open to buy” mindset. And gets you the click-through to whatever you’re selling.

I’m Rod Besler. A professional web copywriter and email/autoresponder writer.

I specialize in writing effective emails and powerful autoresponders for web-based businesses that get results. And explode profits.

I test my email and autoresponder writing skills every day. Writing words that get the click. And isn't that the key to exploding your online sales? Getting the click?

But let’s talk about you. If you’re looking for measurable and striking results from your email and autoresponder campaigns ... or don't even have a campaign yet ... then that’s what I can offer you.

Emails and autoresponders that pull people back to your sales pages. By getting the click. Over and over. Absolutely driving sales.

Take some time. Read through these pages. Email me now at rodbesler@comcast.net. Or click on the "Contact Me" button on the top left of this page.

And see if I can help you get the results you’re looking for in your email and autoresponder campaign.